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In 1925, Adele and Edoardo Fendi opened a leather and fur boutique in Rome, marking the birth of the brand. Fendi became renowned for its exceptional fur craftsmanship, which later evolved into the spirit of their leather goods design.
In 1965, Karl Lagerfeld joined Fendi, beginning a collaboration that would last over half a century. His design of the double F logo (abbreviation for "Fun Fur") became an iconic brand element, representing one of fashion's longest-lasting designer-brand partnerships.
In 1997, Fendi launched the Baguette bag, designed by Silvia Venturini Fendi (the founder's granddaughter). This shoulder bag frequently appeared on "Sex and the City," and Carrie Bradshaw's line "It's not a bag, it's a Baguette!" made it a global sensation, becoming the original It Bag. Pre-owned Fendi offers diverse choices, from classic to playful. In the vintage Fendi market, the vintage Baguette is especially sought after.
Fendi Baguette is the brand's most iconic style. Named after the French bread loaf, this shoulder bag is carried under the arm just like Parisians carry their baguette. The Baguette comes in various materials, from leather and canvas to sequins and fur.
Fendi Peekaboo features a double-opening design that embodies understated luxury. The bag appears elegant and refined from the front, but reveals a whole new world when opened, with interior options for contrasting colors or different materials. This "peek-a-boo" design concept inspired the name.
Fendi Fendigraphy showcases a giant F-shaped clasp as its signature feature. The curved silhouette has a futuristic touch, making it one of the brand's most talked-about recent styles.
Fendi First boasts a soft, elegant, and modern design, with the F-shaped metal lock as its highlight. This bag features smooth lines suitable for various occasions.
Olivia Rodrigo has showcased her beloved Fendi bags. Filled with makeup, songwriting notebooks, and skincare products, her bag reveals the everyday life of this singer-songwriter. She shared that she always carries a notebook because inspiration can strike at any moment. This authentic and personal way of using the bag shows that it's not just an accessory, but a part of life itself.
Olivia's love for Fendi reflects how younger generations appreciate classic design, with the brand's playful designs particularly popular among young people.
The Baguette maintains its classic status. Nearly three decades since its launch, this bag remains the brand's sales pillar. The brand continuously releases new versions and materials, keeping this classic fresh and relevant.
Vintage Fendi demand is surging. Baguettes from the 1990s to 2000s have a unique charm, with some rare materials and colors becoming true collectibles. In the vintage Fendi market, vintage styles often sell out quickly.
Fur and sequin special editions are in high demand. Fendi's Baguette is known for its material diversity, from understated leather to glamorous sequins. These special editions command higher prices in the pre-owned market but offer strong uniqueness.
Zucca Print is Fendi's classic material, with the double F logo print offering high recognizability. This style has good circulation in the pre-owned market with many choices. Pay attention to the clarity of the print and the condition of the canvas.
Selleria Leather series is known for hand-stitching, with yellow stitching as a distinctive feature. These styles use premium materials and command relatively higher pre-owned prices.
Fur and sequin styles require attention to maintenance condition. Fur can wear over time and sequins may fall off, so careful inspection is crucial when buying pre-owned.
Vintage Fendi allows you to own this Italian playful luxury. The Baguette is a timeless classic, whether vintage or recent styles, all are worthwhile investments.
